April 17, 2012

New improved listing syndication for RE/MAX Pros and agent enhanced listings and office recognition on cleveland.com

We are in the process of signing up with www.mentorfeeds.com to establish a better means of syndicating our listings to the top level real estate domains.  You will find these sites by clicking HERE  We've contracted with another company to create landing pages to work with MentorFeeds so that when the consumer finds our listing they will have a nice clean page with necessary content and only listing agent contact information.  MentorFeeds claim to fame is the following, "The Mentor Marketing Platform uniquely offers transparent, automated real estate listings syndication integrated with full spectrum hit-counting. Listings with errors are reported in plain language for corrective action by agents. A graphic Dashboard and Agent Report display full details of all syndication delivery activities in real time."  We will be the only company in our marketplace to have this and once it is in place it will be a great tool to help with listing homes.  Because MentorFeeds is somewhat limited in terms of who they syndicate to we will turn over the balance of syndication on a host of other sites to www.listhub.com  Click HERE to find the balance of the sites that we will be turning over to ListHub. 

The original platform that our office built for syndicating listings www.stickylistings.com was experiencing issues with photos and our developer does not have the time to tend to it and so the decision to find another avenue.

I spoke with two gentlemen from the Plain Dealer recently and inquired about realestate.cleveland.com  There are currently no RE/MAX offices with enhanced listings on Cleveland.com  They have reduced the price for enhancing listings for real estate offices to what I consider to be acceptable pricing so we will be signing up with them.  Our office will be properly represented and each agents listings will appear with their direct contact info.

The above enhancements will be paid for by the office.  I believe the yield will far exceed the investment and so my decision. 

RE/MAX came up with a slogan a long time ago, "Out In Front".  It is one of their older slogans but a good one.  As far as RE/MAX offices go in our marketplace I truly believe we are far ahead of the others.  If you think of anything that can better our situation I would like to hear about it.  I have had suggestions in terms of buyer broker agreements and the like and I want you to know that I have not forgotten about these things.  They will take time as they are part of the big picture not simply a stand alone form.  Some ideas can be acted upon quickly and others not.  Please know that I want to hear your ideas as they make RE/MAX Pros a better place to work. 

On another note..  Our accounting and seamless funding of commissions is working out very well.  I plan on working out all of the remaining kinks in our QuickBooks and then will be looking to hire someone to help with these duties so I can get back to the business of improving and creating.

Thank you kindly,

BGW